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Black Friday Is Your Small Business Ready to Make Some Money

Have you prepared your business for Black Friday sales? I am sure you have already noticed the vast array of offers from all sorts of businesses and items, from electronics and home appliances to fashion items and skincare products. The big question is, as a small business owner, should you jump on the bandwagon? 

 

First, with Black Friday around the corner, you might be getting to this party a little bit too late. Some businesses have turned this from a single-day occasion to a whole month of discounts! Have you seen or heard about Black November? I have. 

 

But, that’s not to mean you can’t take advantage of the remaining few days to Black Friday and boost your business’s sales. If you can do it, you are in a position to increase the cash inflows of your business. And remember what we said? Cash is King. 

 

So, below are a few tips to get you started and make your business Black Friday sales a success:

 

Do You Have Enough Stock?

You definitely don’t want to deal with a situation where everyone is ordering an item, and it runs out within an hour. So, before starting to put all this Friday Black sale planning into place, ensure you have enough stocks. 

 

The best strategy is to have a sale for a product that high selling. If its demand is usually high during the regular season, imagine how it would sell at a discount? However, ensure that you don’t overstock your items. That way, you will not be left with unwanted inventory, especially if it’s not a high-selling product. 

 

If you do not have one yet, get accounting software that can help you keep track of your stocks. This way, you will know how much you have left at any particular time and communicate to your shoppers in advance when you run out of stock.

 

Related read: Advantages of online accounting software for SMEs

 

Start Building up The Anticipation and Excitement

It is still not too late to start building up anticipation and excitement for your products. This is where your social media marketing comes into play. 

 

Start by creating engaging content, like cute images and posters of some of the items you’ll be selling at a discount. There are several apps and software that can help you with this, like Canva. It has numerous templates that you can use to customize to your preferred design. Also, ensure that your designs match your brand. 

 

Then, start placing targeted ads. Some of the best social media sites to go for include Instagram, Facebook, and Pinterest. 

 

Such content will show your customers and prospective shoppers what to expect during Black Friday. That way, they can start prepping mentally that you’ll have offers and what they can get. 

 

I’d also recommend planning and scheduling what content to post in advance. There is numerous software for this, including Facebook Business Suite, Hootsuite, and Buffer. Some of these have free plans, saving your business coins for marketing. 

 

Black Friday Is Your Small Business Ready to Make Some Money

Send Your Customers a Reminder

Do you have a contact or an email listing? Your existing customers might not know you have a sale for Black Friday coming up unless you tell them. That’s where your contact or mailing list comes in handy. Send out a newsletter or text messages informing them of the deals you will be having. If possible, give them a special discount for being loyal to your brand throughout the year.

 

Make Your Offers Enticing 

Keep in mind that just about every seller will be having a Black Friday offer. So, what makes your offers stand out from your competitors? Why shouldn’t I go to seller B for the same product? 

 

Unless your offer is enticing enough, customers will opt for what your competitors are offering. You don’t have to make your discount so low that you end up making losses. But, you can make it a little bit more enticing with no or lower delivery and shipping charges, customized messages, beautiful packaging, and such. 

 

Engage With Your Customers

Don’t forget to engage with your customers on social media. Encourage them to share their experiences and images of what they are shopping for or have already bought. Ask them to tag your business page, geotag the location, and even use a hashtag unique hashtag that mentions your brand. 

 

Take Advantage of Cyber Monday?

While Black Friday is such a huge day in retail, Cyber Monday has become quite as significant. So, if you feel that the Black Friday train might have left the station without you, how about you start prepping for Cyber Monday as well? Second, keep in mind that this has become an annual tradition. So, start preparing for next year’s sale. 

 

Recheck Everything 

It doesn’t hurt to go over everything before the day gets here. This will help you smoothen the process and your customer experience. First, ensure the website is responsive, clean, and ready to handle high traffic. 

 

Second, have the right staff by your side and be readily available. For instance, who handles your website? What happens if there is a glitch in the system? Will the site be down all day long, or will your customers have an alternative? Also, think about your customer’s experience, especially if they have any complaints. The bottom line is, ensure you streamline all these processes before you start your Black Friday Sales.

DISCLOSURE: THE INFORMATION PROVIDED TO MY READERS IS GENUINE AND PRECISE TO THE BEST OF MY KNOWLEDGE. THE LINKS PROVIDED IN THIS ARTICLE DO NOT BELONG TO ANY AFFILIATE PARTNERS AND I AM NOT PAID FOR THEM. THE ARTICLE OFFERS GENERAL INFORMATION AND SHOULD NOT BE USED AS A SUBSTITUTE FOR PROFESSIONAL ADVICE OR HELP THAT CATERS TO YOUR INDIVIDUAL FINANCIAL GOALS. KINDLY SEEK HELP AND ADVICE FROM YOUR FINANCIAL ADVISOR FOR PERSONALISED ADVICE AND HELP. ANY ACTION TAKEN BASED ON THIS INFORMATION IS AT YOUR OWN RESPONSIBILITY AND RISK.

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